{"id":17041,"date":"2020-07-30T13:40:57","date_gmt":"2020-07-30T10:40:57","guid":{"rendered":"https:\/\/ivtec.bike\/bg\/oficialno-ivtec-e-priznata-evropeiska-marka\/"},"modified":"2024-04-25T09:47:32","modified_gmt":"2024-04-25T06:47:32","slug":"ivtec-is-a-recognized-european-brand","status":"publish","type":"post","link":"https:\/\/ivtec.bike\/en\/ivtec-is-a-recognized-european-brand\/","title":{"rendered":"It’s official: Ivtec is a recognized European brand"},"content":{"rendered":"

In 2020, it will be seven years since we put our bikes on Ivtec inverted car racks<\/a>. During this time, we have not stopped working hard on the technical development and improvement of our product. The results can increasingly be seen on the roads and on the cars of cyclists rushing to the mountains. The cycling community recognizes in us an accurate helper and friend on the spot.<\/p>\n

We couldn’t hide our smile that day in the parking lot in front of the lift when three of the four cars were equipped with our racks. And we hadn’t made any prior arrangements!<\/p>\n

We can safely say that the Ivtec bike rack<\/a> name has seven years tied to technical reliability, extremely affordable and well-deserved price, ease of use and universal compatibility.<\/p>\n

Everyday signs like the one on the lift and the high acceptance of our racks not only on local soil – let’s recall Ivtec’s gold medal for innovative product from the Eurobike World Expo in 2017<\/a> – motivates us to set a more confident eye not only on the European but also on the global cycling horizon.<\/p>\n

At the beginning of 2020, our team launched a procedure for the protection of the Ivtec name and image with the European Intellectual Property Office (EUIPO), or officially speaking – the registration of the figurative Ivtec trademark.<\/p>\n

\"\"<\/p>\n

The whole process was quite demanding, because we had to prove that in a certain (actually, quite large) production and market segment – that of cars and car accessories – we have a unique and deserved name.<\/p>\n

An accurate picture of the environment in which Ivtec is seeking recognition is provided by the legal dispute it has provoked with one of Europe’s largest car manufacturers. Along with the usual formalities, shortly before the legal deadline for challenging an applied-for trademark expired, their legal representatives approached us with the argument that Ivtec’s name and figurative mark were in alleged conflict with their already established trademarks. With the timely and competent assistance of our attorneys, we convincingly defended our identity and ultimately received the measured treatment and understanding of the major player towards our long-term and unique project.<\/p>\n

Now the name Ivtec and its spelling is an officially registered fact. From 29 July 2020 Ivtec enters the legal and commercial world as a recognised European figurative mark.<\/p>\n

So far so good! Next we have the much more important task of defending our qualities and name to the demanding cyclists of the wider world. We will count on your cooperation in this challenge.<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2020, it will be seven years since we put our bikes on Ivtec inverted car racks. During this time,<\/p>\n","protected":false},"author":1,"featured_media":16454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[186],"tags":[226],"class_list":["post-17041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-trade-mark"],"_links":{"self":[{"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/posts\/17041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/comments?post=17041"}],"version-history":[{"count":0,"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/posts\/17041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/media\/16454"}],"wp:attachment":[{"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/media?parent=17041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/categories?post=17041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivtec.bike\/en\/wp-json\/wp\/v2\/tags?post=17041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}